Hi I'm Sara!
I have been creating websites and apps that are visually stunning and technically sound, with enterprises and startups since 2011.
Have an exciting project?
I'm a multi-skilled creative with more than a decade of experience in the conceptualization and development of high-quality digital products, enabling business capability and objectives through technology. During the last six years as a design lead and a design manager guiding agile projects, I've delivered complex and cross-functional products and programs from scratch within aggressive timelines; being able to balance user-oriented decision-making with a strategic business perspective.
I've worked on fast-growing startups worldwide, which has allowed me to identify variations in cultural needs and expectations. I’ve also learned to adapt quickly to new methodologies, software, and processes.
What do I do?
- Aligning product vision with business objectives.
- Leveraging data to inform design decisions.
- Creating exceptional user experiences through research and testing.
- Rapidly iterating on design concepts.
- Developing and maintaining scalable design systems.
- Creating intuitive and visually appealing interfaces.
- Developing engaging visual aesthetics.
- Designing inclusive products for all users.
- Building and mentoring high-performing design teams.
How do I see myself?
- I can traverse from abstract to concrete.
- I can understand a problem and open multiple perspectives to solve it.
- I'm a critical thinker.
- I usually go off on a tangent, but I know that and return to the point. That makes me a great storyteller.
- I feel deep, and it's exhausting, but it allows me to be highly empathetic.
- I like to read.
- I'm a skilled writer and communicator who can clearly explain complex ideas.
- I am a Yogi
Skills
Design Thinking
Ideation & Brainstorming
Customer Journey Map
User Story Map
Feature Prioritization
UX Skills
Interviews and surveys
Personas
User Flows
Information Architecture
Wireframing
Rapid Prototyping
UI Skills
Interaction Design
Branding Styleguides
Design Systems
HiFi Mockups
People Management
Culture Experimentation
Building a Support System
Empathy
De-escalating conflict to maintain a calm and constructive work environment
